Marketing EffectivenessSM measures the impact of marketing campaigns on consumers' research and purchase behavior. The service is used by leading marketers to improve their sales and marketing performance in industries including automotive, financial services, telecom & media, pharmaceutical and travel.
Marketers spend billions of dollars on advertising, promotions and other marketing activities, often with limited visibility into how their campaigns influence demand and sales conversion. Marketing Effectiveness services harness consumers' online shopping and purchasing behaviors to create highly accurate insights into advertising effectiveness, brand awareness, competitive position, cross-shopping and customer segmentation and retention to help marketers develop the most cost effective and measurable campaigns.
The Marketing Effectiveness service is configured by experts with deep industry and functional expertise to address specific business issues, such as:
- New Product Launches
- Advertising Effectiveness
- Demand Assessment
- Sales Conversion
- Promotion and Incentive Performance
- Customer Segment Development
- Customer and Brand Loyalty