a Kantar Media Company

Actions are louder than words - behaviorally-targeted online surveys

There are more than 175 million Americans using the web to manage their daily lives. The online behaviors of these consumers leave digital footprints that evolve market research and pave the way for conducting surveys based on observed behavior. For researchers seeking a targeted online solution, Compete provides an innovative, flexible and high quality approach.

CONSUMER INPUT

Consumer Input™ is Compete's proprietary community. With Consumer Input, marketers interact with hard-to-reach consumer segments via behaviorally targeted surveys.

Compete's behaviorally-targeted online surveys identify desired consumers (such as in-market SUV shoppers, NASCAR fans, MS patients and young mothers) through behavioral algorithms that translate consumers' online behaviors into the most important attributes. You get:

  • Access to high-value and hard to reach consumer groups
  • Customized segments, over time; ability to evaluate the market opportunity of potential target segments
  • Access to consumers evaluating or subscribing to competitive products / services
  • A clear view of the connection between online search, shopping and offline fulfillment

Surveys are precise, fast and measurable. Whether you need Compete's survey team to deliver sample or write and host a survey too, you'll get fast turnaround from a team that puts quality and customer service first.

How we Manage the Panel

At Compete transparency is not a buzzword. We believe that if we all share our clicks, then each of us can be smarter about what's happening across the web. This is why we make clickstream metrics accessible at www.compete.com, the first website to help consumers benefit from clicksharing.

People are recruited to join Compete's community through www.compete.com and www.consumerinput.com. Anonymous consumer data is also licensed from national ISPs and ASPs. This multi-source data collection methodology sets the industry standard for representative and actionable data. Today, two million members have opted to share information about the web sites they visit - as well as their opinions about products and services.