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Compete Launches New Service to Improve Impact of Search on Sales and Branding
Search Analytics Select™ uniquely combines customer segmentation and search strategies for more profitable search marketing performance
“In search, better targeting brings us closer to the holy grail of advertising,” said Kevin Lee, Executive Chairman and Co-Founder of Didit. “The key is to identify the ‘power segments’ that provide better conversion, higher immediate value and better lifetime value. This drives a dramatically higher ROI and profit. Today, the brilliant marketers are buying intelligently through segmentation and a strict focus on profit maximization and ROI tuning.”
For marketers, Search Analytics Select answers important questions such as:
- What is the impact of my search efforts on branding and future sales?
- How do I compare to rivals on post-click-through conversion and engagement metrics?
- How profitable are my search investments compared to my rivals?
- In what customer segments are my search efforts most effective/ineffective?
- What are the most important terms in my most important segments?
- What changes can I make now to my bidding and landing pages to get better results?
“Marketers who simply cast a wide net with search are seeing
diminishing returns for their investment,” said Jeremy Crane,
director
of search and online media at Compete. “Search Analytics
Select changes
this by letting marketers focus on what will really lift sales and
drive branding among their most important customers. It lets you focus
your search strategies and concentrate on the terms and sites your
customers are showing you – through their behavior
– will have the greatest pay off.”
How Search Analytics
Select Works
Search Analytics Select measures query, referral and post-click data
across Google, Yahoo, MSN/Live, AOL and Ask. The service uses
proprietary behavioral taxonomies to segment searchers based on their
online behavior; Compete offers more than 100 pre-defined shopping and
lifestyle segments including Auto
Intenders, Mobile Pre-churners, Online Bankers, Fantasy Sports
Enthusiasts, Online Socialites and Pet Lovers. A
search marketer selects the segments relevant to them and Compete
delivers monthly interactive workbooks consisting of the total number
of search referrals, search referral share versus key competitors,
engine share, keywords and immediate and lagged post-click-through
conversion and engagement measures.
The Compete data is equally useful for hands-on search analysts and
business executives seeking a more holistic view of their customer
sets. By focusing on how their best customers are actually behaving,
marketers can more accurately measure the direct response and brand
impact of search campaigns, strategically alter term portfolios and
bidding strategies and refine their site design to increase efficiency
and ROI.
For more information on Compete Search Analytics Select email
press@compete.com.
About Compete, Inc.
Compete helps the world’s top brands improve their marketing
based on the online behavior of millions of consumers. Leading
marketers such as Carlson Hotels Worldwide, Hyundai Motor America,
Upromise, Chrysler, and Verizon Wireless rely on Compete’s
services to create effective online experiences and highly profitable
advertising campaigns. Compete’s online behavior database
– the largest in the industry – makes the web as
engrained in marketing as it is in people’s lives. Compete
was founded in 2000 and is located in Boston, MA, with offices
throughout the U.S. For more information about us, please visit http://www.competeinc.com/,
or to join the conversation visit http://www.compete.com/.