News and Events: Events - Compete, Inc.

Events

Sep 10, 2008	CTIA WIRELESS I.T. & Entertainment 2008 Adam Guy - Vice President, Client Services
Aug 21, 2008	Compete Webinar - Where have all the clickthroughs gone? You’ve already spent time and money on the marketing campaign and you worked hard to create a great post-click experience. But it is hard to get excited when 95% of people who click on your ad still don’t convert. There’s a whole lot more to learn about these people – and we can tell you: How to optimize the advertising experience from landing page through conversion 2. Where to spend marketing/development dollars increase returns and make your dollars go further 3. How your performance matches up against some of the best performing landing page experiences of 2007 During this webinar Compete will analyze landing pages from leading auto, financial services and travel brands. You’ll see best practices on landing page effectiveness, examples of creative and site experiences that other brands are deploying and performance metrics that you can begin to apply in your own business. Miro Kazakoff - Managing Director, Product Development
Aug 19, 2008	Compete Webinar - Pickups: Pain at the Pump Becoming Pain at the Plant It’s no secret that gas prices have been rising over the last several months, with most pundits predicting a continued steady climb. Pickup sales are falling sharply as consumers are seeking out smaller, more fuel efficient vehicles. In an effort to alleviate this downward trend, each manufacturer has taken steps to remedy the issue in the form of gas subsides, steep incentives, production cutbacks and delayed product launches. Powered by millions of consumers, Compete’s next generation Marketing Effectiveness Intelligence product allows OEM’s to identify and concentrate their efforts on those segments still engaged in the truck market, enabling them to better adapt and build to accommodate fluctuations in demand. The webinar will use data on cross-shopping patterns and consumer segmentation to evaluate the successes and shortcomings of the approaches taken by truck manufacturers, including Ford and Dodge, who both recently delayed new vehicle launches. Hal Wurster - Managing Director, Automotive
Jun 24, 2008	ARF [ME]asurement Symposium
Jun 12, 2008	Digital Downtown Adam Guy
May 14, 2008	Client Forum 2008 On May 14-15, 2008 executives from top marketing, advertising, and media will come together at Compete Client Forum 2008. This annual event will be held at the Chatham Bars Inn, an idyllic retreat noted for its excellent service, fine cuisine and beautiful surroundings. And during our two days together we will uncover new strategies, new measurements and new organizations to make the unfolding digital world as simple for marketers as it is for consumers. Registration is by invitation only. To be considered please email cstephens@compete.com.
May 07, 2008	JFAM Financial Marketing Summit East Ron Sheklin
Apr 22, 2008	Injecting behavioral segmentation into online marketing It’s a truism that the average online media plan will create average marketing results. But given the abundance of data and the rich consumer experiences that the web provides, why should we settle for average? Innovative agencies and advertisers are creating break-out new campaigns using new segmentation approaches that are based on consumers’ online behaviors. Behavior-based segmentation breaks down the law of averages by focusing messaging, media planning and performance measurement on the customers that matter most. This webinar will demonstrate how to make segmentation the linchpin of your marketing campaigns to measurably improve your online marketing effectiveness. Whether you’re targeting green consumers, online socialites, vacation package shoppers or all three, behavior-based segmentation is guaranteed to boost your results. Stephen DiMarco
Apr 14, 2008	Net.Finance 2008 Ron will Chair Track A: Online Marketing Strategies on April 15, 2008. Ron Sheklin
Apr 01, 2008	CTIA Wireless Adam Guy
Mar 20, 2008	Captive Auto Finance Sites Not Steering Consumers to Apply Online Each month, 1.6 million auto buyers research auto financing at the leading captive auto finance sites. A new analysis by Compete finds that only 6% actually start an application online at a captive auto finance site. Consider that the average captive auto finance site gets 264,000 prospective shoppers monthly. A difference of two percentage points in starting an application can translate to a missed opportunity of 1,500 applications per month or 18,000 units annually for the average site. This web seminar will present findings from a new analysis of the leading captive auto finance sites. How effective is your site at engaging these shoppers? How do you stack up to the competition and to best practices in other industries? Understanding how consumers engage with captive auto finance sites is an essential step to driving incremental applications. Mike Bailey
Mar 17, 2008	OMMA Hollywood Matthew Pace
Mar 17, 2008	Search Engine Strategies Jeremy Crane
Feb 26, 2008	SMX West Conference Gregg Poulin
Feb 24, 2008	IAB Ecosystem 2.0 IAB Annual Meeting Stephen DiMarco
Feb 21, 2008	BIMA 3rd Annual Agency Shoot Out

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