a Kantar Media Company

Compete helps marketers acquire, retain, upsell and service subscribers

The surge in interest for on-demand content and streamlined services has created a lucrative, yet intensely competitive market for telecommunications and media marketers. Valued in-market consumers research multiple alternatives when shopping for voice, wireless, data, internet and entertainment services. Compete helps telecom and media companies quantify, understand, and leverage this consumer behavior to acquire, retain, upsell and service subscribers.


Marketers use Compete's services to navigate industry convergence and consolidation and to increase their marketing effectiveness.
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Unified Communications, Converged Mobile Applications and Visual Voicemail… Who really cares anyway?
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Smartphone Intelligence: the iPhone at the mall and on the road
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  • Oct 21, 2009:  Analyst Angle: The economy helps boost the prepaid market - RCR Wireless News
  • Sep 28, 2009:  The I's Have It - MediaPost Research Brief
  • Jul 13, 2009:  IAB Mobile
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Led by General Manager Adam Guy, the practice has deep domain expertise at companies including Bain & Company, Mainspring, PRTM and Yankee Group.
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“Compete is an important partner for Sprint, providing a unique and unparalleled level of competitive intelligence that gives Sprint an advantage in the marketplace.”

Sam Valenzuela
Formerly, Manager, Website Strategy & Analysis
Sprint



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