The surge in interest for on-demand content and streamlined services has created a lucrative, yet intensely competitive market for telecommunications and media marketers. Valued in-market consumers research multiple alternatives when shopping for voice, wireless, data, internet and entertainment services. Compete helps telecom and media companies quantify, understand, and leverage this consumer behavior to acquire, retain, upsell and service subscribers.

Marketers use Compete's services to navigate industry convergence and consolidation and to increase their marketing effectiveness.
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Smartphone Intelligence: the iPhone at the mall and on the road
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Can The Palm Pre Compete?
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• Jul 13, 2009:  IAB Mobile
• Apr 01, 2009:  CTIA Wireless I.T. & Entertainment 2009
• Feb 11, 2009:  Sprint.com: A Bright Spot For Beleaguered Carrier - MediaPost

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Led by General Manager Adam Guy, the practice has deep domain expertise at companies including Bain & Company, Mainspring, PRTM and Yankee Group.
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