Compete's intelligence and targeting services meet the unique needs of automotive companies. With a client list that includes the world's largest auto manufacturers, Compete's automotive solutions are unmatched.

Marketing Effectiveness^SM

Compete's unparalleled window into pre-sales shopper behavior enables the automotive industry to quantify in-market vehicle demand and conversion, and vehicle competitiveness for all vehicle makes and models. Marketing Effectiveness services reflect the value and emphasis an OEM places on a vehicle throughout its lifecycle.

• Launch Maximization provides rich, timely, and contextual intelligence for a vehicle at the most important point in its lifecycle. This service features multiple and integrated measures of launch success including cost-effectively creating and conquesting shoppers, focusing shoppers, and converting shoppers to buyers, as well as leveraging excess demand throughout the portfolio.
• Performance Optimization is designed for the critical post-launch period, for mid-cycle refreshes, and for vehicles that are pivotal to a company's success on an ongoing basis. It includes assessments of advertising effectiveness and cost-efficiency and identifies which target rivals pose the greatest risks and conquest opportunities.
• Performance Dashboard contains critical information needed to keep a pulse on models such as end-of-cycle vehicles or those getting limited marketing support. Key elements of this service include how many in-market shoppers are considering your vehicle, and the effectiveness of converting shoppers to buyers.
• Retail Sales Roadmaps provides realistic demand generation and conversion scenarios that will reach your retail sales goals.
• Reverse Marketing Budget assigns advertising and incentive costs to roadmaps to validate/estimate budgets.
• Cost of Retail Sales (CORS) analyses identify the most cost-effective means to reach specific monthly retail sales goals by balancing demand needed and unit ad costs with conversion needed and unit incentives costs.

Online Channel Effectiveness^SM

Automakers and third-parties are rapidly expanding their online channels to attract and capture consumer interest. Compete provides the most comprehensive analysis available of individual sites, consumer behaviors on these sites, as well as online channel trends across the industry.

• Site Effectiveness measures the most effective ways to drive automotive shoppers toward active engagement including purchase requests, dealer contacts, and configurators. Recommendations to improve site performance are grounded in industry best-practices and consumer behavior analysis.
• Search and Online Advertising Effectiveness details the cost effectiveness of search and online advertising in driving site traffic and quality, and identifies additional cost-effective online marketing opportunities.
• Online Channel Synchronization analyzes consumers' online interactions across related company sites, such as owner and captive finance sites. This service guides marketing and financial investments required to more tightly integrate them.

Consumer Input^TM Targeted Automotive Surveys

Compete's behaviorally targeted surveys create direct interaction with hard-to-reach consumer segments identified by their online shopping behavior, such as in-market auto shoppers, owners, brand defectors, sports enthusiasts or environmentalists. Surveys are tailored to address brand perceptions, advertising recollection, quality and dealer service impressions, and lifestyle traits. Insights from surveys are augmented with observed online behavior, creating a new intelligence source that is unrivalled in the industry.

Voicebox^TM

Voicebox is a marketer-branded loyalty and communications platform that enables automotive companies to create the fullest brand experience for its customers and prospects. Voicebox creates an ongoing, permission-based marketing dialogue, and is delivered through an innovative desktop application that combines unique features, content and offers that appeal to handraisers and current owners. This new marketing platform creates deeper relationships with automotive buyers during the years between their vehicle purchases as well as handraisers between the initial interest and ultimate purchase.

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