Automotive research
Compete's automotive practice consists of automotive industry veterans. The team offers automotive insights via select research forums: a monthly newsletter (Automotive Intelligence), issues of spark! (Compete's research series) and special studies.
Automotive Intelligence™ - Compete's weekly newsletter
| November '08 | |
November 25
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Is the Green focus of the LA auto show the right direction for the industry?
Read more |
| October '08 | |
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October 27
|
First Impressions are the Most Important
Read more |
Looking for past issues? Visit the automotive
newsletter archive.
Spark! - Compete's research series
Each issue contains the latest research, trends and data impacting a specific industry, sparking conversations and kindling ideas on how best to market to, acquire and retain customers.
Automotive-related issues have included:
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November '07
|
A Bump in the Road: Automakers’ Drive for Higher Marketing Efficiency
With the auto industry facing ever increasing competition and pressure to drive efficiencies, the ability of ads to engage in-market shoppers has become more important. Now more than ever automotive marketers need a reliable ROI measure and a uniform and consistent way to measure results in absolute terms Read more |
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May '06
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The price of an automotive shopper: advertising efficiency and its impact on automotive demand
Compete has found that, in general, automotive ad spend has a decreasing marginal efficiency. However, there were several key exceptions in 2005: low spenders with poor ad efficiency and high spenders with strong efficiency. Read more |
Click here to see other issues of Spark!.