Automotive news & events

Recent media coverage

Jun 30, 2008 As New Car Sales Slide, Audience for Automotive Video Online Booms
ClickZ
Jun 09, 2008 Hummer Bummer: GM Wants Out of Guzzler Game
Advertising Age

View full list of automotive media coverage.

 

Recent Events

Aug 19, 2008

Compete Webinar - Pickups: Pain at the Pump Becoming Pain at the Plant
It’s no secret that gas prices have been rising over the last several months, with most pundits predicting a continued steady climb. Pickup sales are falling sharply as consumers are seeking out smaller, more fuel efficient vehicles. In an effort to alleviate this downward trend, each manufacturer has taken steps to remedy the issue in the form of gas subsides, steep incentives, production cutbacks and delayed product launches. Powered by millions of consumers, Compete’s next generation Marketing Effectiveness Intelligence product allows OEM’s to identify and concentrate their efforts on those segments still engaged in the truck market, enabling them to better adapt and build to accommodate fluctuations in demand. The webinar will use data on cross-shopping patterns and consumer segmentation to evaluate the successes and shortcomings of the approaches taken by truck manufacturers, including Ford and Dodge, who both recently delayed new vehicle launches.
Hal Wurster - Managing Director, Automotive
Mar 20, 2008

Captive Auto Finance Sites Not Steering Consumers to Apply Online
Each month, 1.6 million auto buyers research auto financing at the leading captive auto finance sites. A new analysis by Compete finds that only 6% actually start an application online at a captive auto finance site. Consider that the average captive auto finance site gets 264,000 prospective shoppers monthly. A difference of two percentage points in starting an application can translate to a missed opportunity of 1,500 applications per month or 18,000 units annually for the average site. This web seminar will present findings from a new analysis of the leading captive auto finance sites. How effective is your site at engaging these shoppers? How do you stack up to the competition and to best practices in other industries? Understanding how consumers engage with captive auto finance sites is an essential step to driving incremental applications.
Mike Bailey