Automotive news & events
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Recent Events
Oct 24, 2008
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REPLAY: Driving Green: Gain Competitive insights on the Environmentally-motivated car buyer
Sales of cars and light trucks in the United States are projected to decline this year. Nevertheless, there are still two million US auto shoppers who are up for grabs each month. The opportunity for auto OEMs during difficult economic conditions is to hone marketing messages to successfully target and engage highly coveted auto shoppers and ensure they don’t purchase a rival’s vehicle. TNS Compete’s data shows that one quarter of a million shoppers who were in-market for a vehicle in August were “green consumers”. TNS Compete and TNS Custom are partnering to host a unique auto event to analyze the online behavior and attitudes of green automotive shoppers and provide recommendations around how and where marketers can most effectively target the highly coveted group. |
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Oct 15, 2008
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Accountable Advertising on the Internet with Avinash Kaushik
2008 has been a year of unprecedented change in the automotive industry: with declining new vehicle sales, tightened credit markets, and rapidly rising oil prices, it's clear that consumer demand has shifted. These changes require a renewed focus on managing your marketing resources effectively - in particular, your media dollars - in order to maximize ROI. To help address the fresh challenges facing automotive brand managers, Avinash Kaushik - Google Analytics Evangelist and author of web analytics blog Occam's Razor - will lead a discussion on how to use Google Analytics. Learn how to improve marketing efficiency, drive insights into consumer behavior, and generate greater returns on your marketing investments. |
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Oct 15, 2008
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Driving Green: Gain Competitive insights on the Environmentally-motivated car buyer
Petersen Automotive Museum 6:00PM - 8:30PM 6060 Wilshire Blvd (at Fairfax), Los Angeles, CA 90036 Sales of cars and light trucks in the United States are projected to decline this year. Nevertheless, there are still two million US auto shoppers who are up for grabs each month. The opportunity for auto OEMs during difficult economic conditions is to hone marketing messages to successfully target and engage highly coveted auto shoppers and ensure they don’t purchase a rival’s vehicle. TNS Compete’s data shows that one quarter of a million shoppers who were in-market for a vehicle in August were “green consumers”. TNS Compete and TNS Custom are partnering to host a unique auto event to analyze the online behavior and attitudes of green automotive shoppers and provide recommendations around how and where marketers can most effectively target the highly coveted group. Hal Wurster and Lincoln Merrihew |
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Oct 08, 2008
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Webinar Replay: Where to Spend Automotive Marketing Dollars to Increase Returns?
Miro Kazakoff, Managing Director Jackie O’Dowd, Senior Associate |
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Aug 30, 2008
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REPLAY: Pickups; Pain at the Pump Becoming Pain at the Plant
Hal Wurster - Managing Director, Automotive |
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Aug 29, 2008
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Compete Webinar - Pickups: Pain at the Pump Becoming Pain at the Plant
Hal Wurster - Managing Director, Automotive |
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Mar 20, 2008
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Captive Auto Finance Sites Not Steering Consumers to Apply Online
Each month, 1.6 million auto buyers research auto financing at the leading captive auto finance sites. A new analysis by Compete finds that only 6% actually start an application online at a captive auto finance site. Consider that the average captive auto finance site gets 264,000 prospective shoppers monthly. A difference of two percentage points in starting an application can translate to a missed opportunity of 1,500 applications per month or 18,000 units annually for the average site. This web seminar will present findings from a new analysis of the leading captive auto finance sites. How effective is your site at engaging these shoppers? How do you stack up to the competition and to best practices in other industries? Understanding how consumers engage with captive auto finance sites is an essential step to driving incremental applications. Mike Bailey |
