a Kantar Media Company

Compete helps automakers achieve sales, profit, and market share goals

Automotive shoppers exhibit a complex pattern of research behavior, with online research forming the keystone. Shoppers visit multiple automaker and independent sites and spend on average five hours online over several days. They shop a greater number of vehicles later in the process and collapse the traditional purchase funnel. Compete helps automotive companies quantify, understand, and leverage this behavior to achieve their monthly sales and profit objectives.


Compete's automotive solutions help our clients achieve higher sales, profits, and market share. Using Compete, they can respond to risk and opportunity sooner, driving faster, better business decisions.
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Cloudy With a Chance of Sales
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Sonata Most Shopped Model in May
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  • May 13, 2010:  Honda Not Seeing Big Benefit From Toyota’s Slide - Ward's Auto
  • Mar 08, 2010:  Reputation takes hit, but signs of life emerge - Automotive News
  • Oct 15, 2008:  Accountable Advertising on the Internet with Avinash Kaushik
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Compete's automotive practice is led by automotive veterans who have unmatched automotive industry expertise at companies including, Ford Motor Company, General Motors Corporation, Nissan North America, R. L. Polk & Co. and Toyota Motor Sales NA.
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“Compete is the only game in town that quantifies lower-funnel in-market behavior in a way that allows marketing mix changes in nearly real-time fashion. ”

John Krafcik
Vice-President, Product Development and Strategic Planning
Hyundai Motor America



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