Automotive shoppers exhibit a complex pattern of research behavior, with online research forming the keystone. Shoppers visit multiple automaker and independent sites and spend on average five hours online over several days. They shop a greater number of vehicles later in the process and collapse the traditional purchase funnel. Compete helps automotive companies quantify, understand, and leverage this behavior to achieve their monthly sales and profit objectives.

Compete's automotive solutions help our clients achieve higher sales, profits, and market share. Using Compete, they can respond to risk and opportunity sooner, driving faster, better business decisions.
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Round 2: 2009 Ford F-150 vs. 2009 Dodge Ram: Ugh.
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ARE CONSUMERS ACTUALLY CHANGING THEIR BEHAVIOR BECAUSE OF HIGHER GAS PRICES?
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• Aug 19, 2008:  Compete Webinar - Pickups: Pain at the Pump Becoming Pain at the Plant
• Jun 30, 2008:  As New Car Sales Slide, Audience for Automotive Video Online Booms - ClickZ
• Jun 09, 2008:  Hummer Bummer: GM Wants Out of Guzzler Game - Advertising Age

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Compete's automotive practice is led by automotive veterans who have unmatched automotive industry expertise at companies including, Ford Motor Company, General Motors Corporation, Nissan North America, R. L. Polk & Co. and Toyota Motor Sales NA.
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