Compete, a unit of TNS Media, delivers digital intelligence that helps the world’s top brands improve their marketing based on the online behavior of millions of consumers.
TNS Compete’s products and services are fueled by the largest integrated online consumer behavior and survey panel in the industry. Digital insights are interpreted by analytical experts in the automotive, financial services, media, mobile, online, retail, telecom and travel markets to deliver data and recommendations to create effective online experiences and highly profitable advertising campaigns.
Advisors to Leading Brands
Leading companies turn to Compete to help achieve their sales, profit and market share goals. Our flagship marketing intelligence services, Marketing Effectiveness Intelligence and Online Channel Effectiveness, provide the earliest measure of how consumers consider, buy and engage with their brands relative to rivals. Marketers also rely on Compete's behaviorally targeted surveys to segment and reach hard-to-find consumer segments.
For the first time, companies can measure their effectiveness across all of their marketing programs. The accuracy and speed of Compete's services gives marketers newfound ability to identify and respond to market dynamics while consumers are in-market, rather than just analyze decisions in retrospect. For example:
- Compete helped a major automaker allocate $30 million to launch a new SUV by tracking vehicle demand and conversion in real-time;
- Compete generated an incremental $75 million in annual subscriber value for a major wireless carrier, without any increase in marketing expenses;
- Compete helped a leading hotel brand increase its booking rate by 56% by redesigning the purchase funnel on its website;
- Compete generated an additional $50 million in loan income for a consumer banking leader by recommending new online sales techniques.
Compete's Approach
Compete's services are supported by industry-leading data management and technology. Our consumer and industry data is drawn from numerous sources and comprises the largest continuous consumer behavior database in the industry. Our proprietary data methodologies and patent-pending technology aggregate, transform and normalize this data and ensure it is representative of the entire US online marketplace.
People are recruited to join Compete's member community through www.consumerinput.com, the first website to help consumers personally benefit from clicksharing. Consumer data is also licensed from national ISPs and ASPs. This multi-source data collection methodology sets the industry standard for representative and actionable data. Members are protected by Compete's stringent privacy policy and data collection techniques that purge personally identifiable information.
